In a world of corporate hieroglyphs, our logos are living emblems. They don’t just represent; they resonate. Each mark is a micro-manifesto, distilling our mission into strokes that speak volumes.
Facing national healthcare shortages and fierce competition, VHA turned challenges into opportunities. Our “Silver Lining” strategy leverages insights from non-VA providers to enhance trust through better scheduling, access, and relationships. Recognizing our mature demographic, we crafted compelling narratives that resonate with seasoned professionals, showcasing VHA as a place where experience meets innovation.
Our multi-sensory approach—from emotional color palettes to authentic videos—forges deep connections. By embracing challenges, fostering trust, and telling authentic stories, we’re not just filling roles but building a community united by purpose, ensuring every veteran receives the best care possible.
Veterans highly value trusted provider relationships, with 72.7% preferring familiar non-VA providers. VA facilities (used by 61.8%) excel in clinical care but lag in scheduling and access. Non-VA care (29.0%) is favored for convenience and perceived higher quality (57.1%).
Both sectors show strength in patient-involved decision-making (VA: 82.3-85.4%, non-VA: 84.4-87.7%).
Our Mission
- Learn from non-VA strengths to enhance VA operations
- Build stronger provider-patient relationships
- Tackle hidden barriers to VA care
The data reveals a complex tapestry of veteran healthcare choices. While the VA shines clinically, operational hurdles and trust issues drive veterans elsewhere. The solution? Learn from non-VA strengths to enhance scheduling, access, and provider relationships. Additionally, tackle hidden barriers through better information dissemination and urgent care improvements.
Solution: Launch targeted awareness campaigns and improve urgent care services.
VHA faces a perfect storm: national shortages in high-demand specialties, plus fierce competition from the private sector. Our solution? Bold innovation in recruitment, focusing on:
- Community Care (improving non-VA partnerships)
- Mental Health & Suicide Prevention
- Women’s Health Services
- PTSD & Homeless Programs
This targeted approach will help us attract top talent to critical areas, ensuring quality care for our veterans.
Strategy: Leverage this data to craft compelling narratives that resonate with seasoned healthcare professionals, showcasing the VHA’s commitment to innovative care and meaningful careers.
In response to critical staffing challenges, I lead VHA’s innovative recruitment campaign. My team crafts diverse, emotionally resonant content—from ads to social media—that positions VHA as an employer of choice for essential medical, IT, and support staff.
Embrace diversity, experiment fearlessly
– Research & Data
– Branding & Positioning
– Business Consulting
– SEO / SEM
Emotional narratives, striking visuals
– Copywriting
– Social Media
– Interactive Media
– Motion Design
– Illustration
– Photography & Video
Multi-sensory journeys
– User Research & Testing
– UX Design
– Visual Design
– Information Architecture
– Editorial Design
Data-driven amplification
– Paid Media
– Web Development
– Enterprise CMS
– Emerging Tech
By orchestrating these elements, we transform challenges into our “Silver Lining”—attracting top talent who see opportunity in VHA’s complexities.
Every revolution needs its colors. Ours? They’re not just hues; they’re the emotional DNA of VHA’s renaissance.
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Our lens doesn’t just capture images; it immortalizes journeys. Each frame is a testament to the grit, grace, and growth within VHA’s walls.
NCPTSD (National Center for PTSD) office at the VA (Department of Veterans Affairs). The NCPTSD is a real organization within the VA that conducts research and provides education on post-traumatic stress disorder (PTSD), particularly focusing on issues relevant to Veterans.
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Homeless
Homeless Programs Office (HPO) at VA is dedicated to addressing homelessness among Veterans. The primary goal of this office is to ensure that Veterans have access to the necessary resources and support to either prevent or end their homelessness.
2021 VHA HPO Annual Report
Ending Homelessness Podcast Cover Art
The State of Veteran Homelessness - 2021
We are passionate to create deeply connected brands, services, and campaigns to enable stable and successful relationships between businesses and customers.
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Static? Please. Our videos are dynamic dispatches from the frontlines of transformation. These aren’t just videos; they’re visual voyages. Through our lens, viewers don’t just watch VHA’s evolution—they experience it, frame by emotional frame.
Let your design a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather.
Growing brands through bold & strategic creative, help companies advance by setting. Decided go to gloomy excuse partiality let of the such of perhaps at road, succeeded asked embarrassed our what and the are and few system.
2x Platinum
5x Gold
3x Platinum
6x Gold
4x Honorable Mention
1x Gold
Management
— Shakir Babb
Creative Director
— Kaveh R.
Video Director
Web Development
— Chris C.
Web developer
Design
— Jane P.
Creative design
— Ben P.
Creative design
— Nick B.
Creative designer
— Desmond J.
Creative designer
Motion & Video
— Sean M.
Producer
— Iggy T.
Photographer
— Rob H.
Motion designer
— Britt R.
Motion designer