Brand Identity Editorial Design Signage & Environmental July 17, 2019

Army Geospatial Center

The Army Geospatial Center leverages cutting-edge geospatial technologies to provide actionable intelligence and support to military operations worldwide. They specialize in geospatial analysis, mapping, and terrain data to enhance situational awareness and decision-making for military commanders.

Task

Provided comprehensive creative services, including developing marketing and advertising materials, to support AGC's nationwide marketing and sales efforts for critical technical positions.

Strategy

Brand Strategy
Design

Art Direction
Client

US Army Corps of Engineers

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Highlights

The Army Geospatial Center (AGC) stands as the premier institution driving geospatial intelligence (GEOINT) innovation and excellence within the U.S. Army. With a rich history of expertise and a forward-looking approach, AGC serves as the cornerstone of geospatial support for Army operations worldwide.

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The Warfighter Support + Production Directorate (WSPD) is a division of the Army Geospatial Center focused on enhancing situational awareness, geospatial intelligence gathering, and mission effectiveness for warfighters across different branches of the military.

Geospatial Intelligence (GEOINT) Support

Geospatial intelligence products and services to support military operations. This includes providing detailed maps, imagery analysis, and terrain assessments tailored to meet warfighters’ needs.

Battlefield Visualization

Assists warfighters in visualizing the battlefield by producing and disseminating accurate geospatial data and products. This visualization aids in mission planning, target analysis, and understanding of operational environments.

Operational Planning and Analysis

WGSG experts collaborate with military planners to incorporate geospatial information into operational plans. They analyze terrain, infrastructure, and environmental factors to optimize routes, positions, and resource allocation.

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Water resources utilizes geospatial technologies and data to analyze water-related challenges to support decision-making for Army installations and operations worldwide.

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The Historical Photo Analysis group conducts detailed examination and interpretation of historical aerial photographs and imagery to gather intelligence, assess terrain changes over time, and support historical research and military planning.

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The Systems Acquisition Support Directorate at the Army Geospatial Center works closely with industry partners and government agencies to procure and deploy advanced geospatial capabilities that enhance the Army’s intelligence gathering and mission planning capabilities. Their efforts contribute to providing cutting-edge geospatial solutions to support warfighters in various operational environments.

Geospatial Requirements Definition

The SASD assists in defining geospatial requirements for Army acquisition programs. This involves understanding how geospatial data and technologies can enhance the capabilities of military systems.

Battlefield Visualization

The SASD conducts technical evaluations and assessments of geospatial technologies, products, and solutions to inform acquisition decisions. This includes evaluating the performance, suitability, and interoperability of geospatial systems.

Operational Planning and Analysis

The SASD supports the integration of geospatial components into Army acquisition programs. This involves collaborating with program managers, engineers, and contractors to ensure that geospatial capabilities are effectively incorporated into military platforms and systems.

The AGE Node serves as a central hub for hosting, managing, and disseminating geospatial data to support Army operations and decision-making. It enables collaboration, interoperability, and secure access to geospatial information across the Army Geospatial Enterprise, enhancing situational awareness and mission effectiveness.

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